Introducing AdSense Native ads

Introducing AdSense Native ads

Ad formats AdSense AdSense features Native native ads Product update

Juli 05, 2017 Add Comment

Today we’re introducing the new AdSense Native ads -- a suite of ad formats designed to match the look and feel of your site, providing a great user experience for your visitors. AdSense Native ads come in three categories: In-feed, In-article, and Matched content*. They can all be used at once or individually and are designed for:

• A great user experience: they fit naturally on your site and use high quality advertiser elements, such as high resolution images, longer titles and descriptions, to provide a more attractive experience for your visitors. 
• A great look and feel across different screen sizes: the ads are built to look great on mobile, desktop, and tablet. 
• Ease of use: easy-to-use editing tools help you make the ads look great on your site.

Native In-feed opens up new revenue opportunity in your feeds

Available to all publishers, In-feed ads slot neatly inside your feeds, e.g. a list of articles or products on your site. These ads are highly customizable to match the look and feel of your feed content and offer new places to show ads.

Native In-article offers a better advertising experience

Available to all publishers, In-article ads are optimized by Google to help you put great-looking ads between the paragraphs of your pages. In-article ads use high-quality advertising elements and offer a great reading experience to your visitors.

Matched Content* drives more users to your content 

Available to publishers that meet the eligibility criteria, Matched content is a content recommendation tool that helps you promote your content to visitors and potentially increase revenue, page views, and time spent on site. Publishers that are eligible for the “Allow ads” feature can also show relevant ads within their Matched content units, creating an additional revenue opportunity in this placement.

Getting started with AdSense Native ads 
AdSense Native ads can be placed together, or separately, to customize your website’s ad experience. Use In-feed ads inside your feed (e.g. a list of articles, or products), In-article ads between the paragraphs of your pages, and Matched content ads directly below your articles.  When deciding your native strategy, keep the content best practices in mind.

To get started with AdSense Native ads:

• Sign in to your AdSense account
• In the left navigation panel, click My ads
• Click +New ad unit
• Select your ad category: In-article, In-feed or Matched content

We'd love to hear what you think about these ad formats in the comments section below this post.

Posted by: Violetta Kalathaki - AdSense Product Manager

*This format has already been available to eligible publishers, and is now part of AdSense Native ads.

The inside scoop on native advertising: What is it, why does it matter and do you need it?

The inside scoop on native advertising: What is it, why does it matter and do you need it?

#SuccessStack Ad formats native ads

Maret 07, 2017 Add Comment

The final part of the #SuccessStack looks at the hot topic of native advertising. You’ll learn what it is, why it’s on every advertiser’s radar and whether it’s right for your site.

What is native advertising?

According to the Interactive Advertising Bureau (IAB), native ads are paid ads that have the goal of being “so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong.”

Native ads allow you to have an ad styled to fit within the page and it’s surrounding content, unlike traditional display banners. They are designed to match the look, feel, and function of your site.

Why does native advertising matter?

Since most people access the Internet from a mobile phone, it’s important to prioritize a mobile first user experience. This shift in thinking requires a change in the way we approach our ads too.

You’re likely already putting a lot of effort into shaping your site to meet the high expectations of a clean and mobile-optimized user experience. It’s just as  important to experiment with how you deliver ads to meet those user expectations and retain users’ interest in your site. Native ads can open up new earning opportunities on your site where traditional ad formats weren’t appropriate before. Ad formats, like banner ads, are effective but sometimes limited by size and placements. Native Ads can be customized to fit seamlessly within your content’s look and feel. 

Do you need it?

According to new BI Intelligence estimates based on historical data from the Interactive Advertising Bureau (IAB), PwC, and IHS; US native display ad revenue will make up 74% of total US display ad revenue in 2021, up from a 56% share in 2016.¹

Supporting and offering this ad format will provide you with access to a huge portion of the market for advertiser budgets. Additionally, as mobile consumers increasingly drive the publishing industry, native advertising is a key strategy for  connecting with that audience and  delivering a profitable mobile experience.

Finding inspiration

If you’re looking for a reason to get started on native ads, then take a look at some of our success stories. 

• Unidad Editorial is a leading multimedia group in Spain with 20 million daily users. See how they achieved a 4X increase in mobile CTR and and 6X increase in desktop CTR using native ads.
• The New York Times also saw a huge boost in viewability and ad engagement metrics using native ads. Read their story here.
• Leading publishers Aller Media (Scandinavia) and Grupo Expansión (Mexico) both saw serious uplifts in their viewability metrics using native advertising units.

When implementing native ads, consider the following:

• Prioritize your audience: Consider your users’ expectations of your site and how they’ll respond to the type of ads you choose. Native ads meet users’ expectations by seamlessly fitting within your site’s user experience. 
• Test first to optimize for user experience and ad revenue: It’s important to consider how to create the best user experience while maximizing your ad revenue. Strike a balance between content and ads by testing new native ad units and formats to measure their impact on revenue and user engagement.

Next steps

Ready to get started? With 54% of global marketing leaders already using native advertising, native ads are the solution to help grow your ad earnings.²

Our team of experts can offer a personalized consultation to help you offer native ads to your advertisers and grow your publishing business. Book a slot time to speak with one of our experts.

Posted By: Jay Castro, from the AdSense team

1 http://www.businessinsider.com/the-native-ad-report-forecasts-2016-5?IR=T

2 “Current vs. Planned Use of Select Digital Ad Formats Among Marketing Leaders Worldwide, Jan 2016”, eMarketer, 2016.